Register for 2015

Grand Prix

The Grand Prix winner is

Barclays for PINGIT

Chairman's Award

The Chairman's Award chosen by David Sear, the CEO at Weve goes to 

Manning Gottlieb OMD for Specsavers

Judges's Choice Award

This category was a new award this year and was designed to give the judges the chance to nominate 5 things that they thought have stood out and contributed most to the mobile industry over the past year.

The following 5 were nominated by the panel and then were put to a public vote on TheDrum.com for the industry to decide the winner.

  • AWARD - Weve 
     
  • Snapchat
  • TFL
  • BLE
  • City Mapper

Biggest increase in ROI from a Mobile Campaign /Strategy

Using Hyper-local Mobile to drive incredible ROI

Using Hyper-local Mobile to drive incredible ROI by Manning Gottlieb OMD

Award

Using Hyper-local Mobile to drive incredible ROI by Manning Gottlieb OMD

0
Using Hyper-local Mobile to drive incredible ROI

Client: Specsavers
Title: Using Hyper-local Mobile to drive incredible ROI
Company: Manning Gottlieb OMD

Never Stop Exploring

Never Stop Exploring by Millennial Media

Nomination

Never Stop Exploring by Millennial Media

0 1 2

Client: The North Face
Title: Never Stop Exploring
Company: Millennial Media

Web Links:

www.millennialmedia.com/

Responsive Voucher System

Responsive Voucher System by Denfield

Nomination

Responsive Voucher System by Denfield

0 1 2

Client: Whitewall Galleries
Title: Responsive Voucher System
Company: Denfield

Web Links:

www.denfield.co.uk

Very.co.uk Christmas Campaign

Very.co.uk Christmas Campaign by Somo

Nomination

Very.co.uk Christmas Campaign by Somo

0
Very.co.uk Christmas Campaign

Client: Shop Direct
Title: Very.co.uk Christmas Campaign
Company: Somo

Best Brand Awareness Mobile Campaign / Strategy

#SingItKitty

#SingItKitty by Wieden+Kennedy

Award

#SingItKitty by Wieden+Kennedy

0 1 2 3

Client: Hutchinson 3G
Title: #SingItKitty
Company: Wieden+Kennedy

Web Links:

www.singitkitty.co.uk/

Widespace/Sony Mobile Xperia Z1 Compact

Widespace/Sony Mobile Xperia Z1 Compact by Widespace

Commendation

Widespace/Sony Mobile Xperia Z1 Compact by Widespace

0 1 2

Client: Sony Mobile
Title: Widespace/Sony Mobile Xperia Z1 Compact
Company: Widespace

From conquering mountains to the ultimate digital showcase –  launching the new Range Rover Sport

From conquering mountains to the ultimate digital showcase – launching the new Range Rover Sport by Candyspace and Joule

Nomination

From conquering mountains to the ultimate digital showcase – launching the new Range Rover Sport by Candyspace and Joule

0 1 2 3

Client: Land Rover France
Title: From conquering mountains to the ultimate digital showcase – launching the new Range Rover Sport
Company: Candyspace and Joule

Web Links:

www.candyspace.com/project/range-rover-sport/ | www.candyspace.com | www.jouleww.com

IF WE Campaign 2013

IF WE Campaign 2013 by MediaCom

Nomination

IF WE Campaign 2013 by MediaCom

0 1 2 3

Client: Dassault Systèmes
Title: IF WE Campaign 2013
Company: MediaCom

New eBay

New eBay by Fetch

Nomination

New eBay by Fetch

0 1 2

Client: eBay
Title: New eBay
Company: Fetch

Nissan – Using Innovative Technology to Change Perceptions

Nissan – Using Innovative Technology to Change Perceptions by Manning Gottlieb OMD

Nomination

Nissan – Using Innovative Technology to Change Perceptions by Manning Gottlieb OMD

0 1 2

Client: Nissan
Title: Nissan – Using Innovative Technology to Change Perceptions
Company: Manning Gottlieb OMD

Web Links:

youtu.be/cnt36zuz0yM

Samsung GALAXY Shoreditch Studio

Samsung GALAXY Shoreditch Studio by Cheil UK

Nomination

Samsung GALAXY Shoreditch Studio by Cheil UK

0 1 2 3

Client: Samsung Electronics UK
Title: Samsung GALAXY Shoreditch Studio
Company: Cheil UK

Xperia Z1 - The best of Sony for the best of you

Xperia Z1 - The best of Sony for the best of you by Sony Mobile

Nomination

Xperia Z1 - The best of Sony for the best of you by Sony Mobile

0 1 2 3

Client: Sony Mobile
Title: Xperia Z1 - The best of Sony for the best of you
Company: Sony Mobile

Mobile Sales Promotion/ Lead Generation/Direct Response Campaign/Strategy

Using Hyper-local Mobile to effectively drive incredible ROI

Using Hyper-local Mobile to effectively drive incredible ROI by Manning Gottlieb OMD

Award

Using Hyper-local Mobile to effectively drive incredible ROI by Manning Gottlieb OMD

0
Using Hyper-local Mobile to effectively drive incredible ROI

Client: Specsavers
Title: Using Hyper-local Mobile to effectively drive incredible ROI
Company: Manning Gottlieb OMD

Feel the Warmth

Feel the Warmth by BD Network

Nomination

Feel the Warmth by BD Network

0 1 2 3

Client: UNIQLO
Title: Feel the Warmth
Company: BD Network

Web Links:

www.uniqlo.com/uk/

Megabolada

Megabolada by Upstream

Nomination

Megabolada by Upstream

0 1

Client: Upstream
Title: Megabolada
Company: Upstream

Web Links:

www.upstreamsystems.com/

Melbourne Cup Campaign

Melbourne Cup Campaign by Somo

Nomination

Melbourne Cup Campaign by Somo

0 1

Client: Sportsbet
Title: Melbourne Cup Campaign
Company: Somo

Pieminister - Summer of Luck promotion

Pieminister - Summer of Luck promotion by Activation

Nomination

Pieminister - Summer of Luck promotion by Activation

0 1 2

Client: Pieminister
Title: Pieminister - Summer of Luck promotion
Company: Activation

Web Links:

sol.activationdevelopment.com/

TopCashback & O2: An in-store journey

TopCashback & O2: An in-store journey by TopCashback.co.uk

Nomination

TopCashback & O2: An in-store journey by TopCashback.co.uk

0 1 2

Client: O2
Title: TopCashback & O2: An in-store journey
Company: TopCashback.co.uk

Web Links:

www.topcashback.co.uk/home | www.o2.co.uk/refresh

Very.co.uk Christmas Campaign

Very.co.uk Christmas Campaign by Somo

Nomination

Very.co.uk Christmas Campaign by Somo

0
Very.co.uk Christmas Campaign

Client: Shop Direct
Title: Very.co.uk Christmas Campaign
Company: Somo

Best Product/Services Launch on Mobile

PINGIT

PINGIT by Barclays

Award

PINGIT by Barclays

0 1

Client: Barclays
Title: PINGIT
Company: Barclays

Click & Collect - The department store in your pocket

Click & Collect - The department store in your pocket by Manning Gottlieb OMD

Nomination

Click & Collect - The department store in your pocket by Manning Gottlieb OMD

0 1

Client: John Lewis
Title: Click & Collect - The department store in your pocket
Company: Manning Gottlieb OMD

Collectors Month

Collectors Month by Denfield

Nomination

Collectors Month by Denfield

0 1 2

Client: Whitewall Galleries
Title: Collectors Month
Company: Denfield

Web Links:

www.denfield.co.uk

For you, Forever

For you, Forever by Somo

Nomination

For you, Forever by Somo

0 1 2

Client: De Beers
Title: For you, Forever
Company: Somo

Web Links:

www.foryouforever.co.uk/

XBOX One Launch

XBOX One Launch by Mobile5/ Universal McCann

Nomination

XBOX One Launch by Mobile5/ Universal McCann

0 1 2 3

Client: Microsoft XBOX
Title: XBOX One Launch
Company: Mobile5/ Universal McCann

Web Links:

https://www.mobile-5.com/#!

‘ESPN UK’ personalised sports application

‘ESPN UK’ personalised sports application by DigitasLBi

Nomination

‘ESPN UK’ personalised sports application by DigitasLBi

0 1 2

Client: ESPN
Title: ‘ESPN UK’ personalised sports application
Company: DigitasLBi

Web Links:

https://itunes.apple.com/gb/app/espn-uk/id683191031?mt=8 | https://play.google.com/store/apps/details?id=com.netcosports.andespnuk&hl=en_GB

Relationship Building / CRM

O2 Priority Moments

O2 Priority Moments by Cherry London

Award

O2 Priority Moments by Cherry London

0
O2 Priority Moments

Client: Telefonica O2
Title: O2 Priority Moments
Company: Cherry London

Web Links:

https://www.o2priority.co.uk/moments

Vue magazine tablet app

Vue magazine tablet app by Publicis Blueprint

Nomination

Vue magazine tablet app by Publicis Blueprint

0 1 2 3

Client: Vue Entertainment
Title: Vue magazine tablet app
Company: Publicis Blueprint

Web Links:

pblc.is/Vue_magazine_app | bit.ly/vuemagiOS | bit.ly/vuemagAndroid

Mobile/Tablet App B2B

For you, Forever app

For you, Forever app by Somo

Award

For you, Forever app by Somo

0 1 2

Client: De Beers
Title: For you, Forever app
Company: Somo

Most Effective Mobile Advertising Campaign/Strategy

Using Hyper-local Mobile to effectively drive incredible ROI

Using Hyper-local Mobile to effectively drive incredible ROI by Manning Gottlieb OMD

Award

Using Hyper-local Mobile to effectively drive incredible ROI by Manning Gottlieb OMD

0
Using Hyper-local Mobile to effectively drive incredible ROI

Client: Specsavers
Title: Using Hyper-local Mobile to effectively drive incredible ROI
Company: Manning Gottlieb OMD

Tonight On 4 TV Guide

Tonight On 4 TV Guide by omd UK

Commendation

Tonight On 4 TV Guide by omd UK

0 1 2

Client: Channel 4
Title: Tonight On 4 TV Guide
Company: omd UK

Weve & Microsoft Windows Phone 8 2013 Partnership

Weve & Microsoft Windows Phone 8 2013 Partnership by Weve Limited

Commendation

Weve & Microsoft Windows Phone 8 2013 Partnership by Weve Limited

0 1

Client: Microsoft
Title: Weve & Microsoft Windows Phone 8 2013 Partnership
Company: Weve Limited

Web Links:

wpdemo.cloudapp.net/?culture=en-gb&ocid=WinPhone:WP8Launch:UK:App

Google App Pack Campaign

Google App Pack Campaign by Essence

Nomination

Google App Pack Campaign by Essence

0 1

Client: Google
Title: Google App Pack Campaign
Company: Essence

LadyLucks - second-screen campaign

LadyLucks - second-screen campaign by Somo

Nomination

LadyLucks - second-screen campaign by Somo

0
LadyLucks - second-screen campaign

Client: Probability
Title: LadyLucks - second-screen campaign
Company: Somo

Opinion Targeting for Unloved Rooms

Opinion Targeting for Unloved Rooms by Qriously

Nomination

Opinion Targeting for Unloved Rooms by Qriously

0 1

Client: B&Q
Title: Opinion Targeting for Unloved Rooms
Company: Qriously

Samsung Galaxy Note 3 Phase 1

Samsung Galaxy Note 3 Phase 1 by Mobile5/ Cheil Worldwide

Nomination

Samsung Galaxy Note 3 Phase 1 by Mobile5/ Cheil Worldwide

0 1 2 3

Client: Samsung Electronics
Title: Samsung Galaxy Note 3 Phase 1
Company: Mobile5/ Cheil Worldwide

Using connected platforms and mindsets to effectively raise awareness and deliver results

Using connected platforms and mindsets to effectively raise awareness and deliver results by Manning Gottlieb OMD

Nomination

Using connected platforms and mindsets to effectively raise awareness and deliver results by Manning Gottlieb OMD

0 1

Client: John Lewis
Title: Using connected platforms and mindsets to effectively raise awareness and deliver results
Company: Manning Gottlieb OMD

Web Links:

mgomd.celtra.com/preview/de991277 | mgomd.celtra.com/preview/dd352768 | View URLs in Firefox/IE

Very.co.uk Christmas Campaign

Very.co.uk Christmas Campaign by Somo

Nomination

Very.co.uk Christmas Campaign by Somo

0
Very.co.uk Christmas Campaign

Client: Shop Direct
Title: Very.co.uk Christmas Campaign
Company: Somo

Xperia Z1 TV Launch from Sony

Xperia Z1 TV Launch from Sony by Sony Mobile

Nomination

Xperia Z1 TV Launch from Sony by Sony Mobile

0 1 2

Client: Sony Mobile
Title: Xperia Z1 TV Launch from Sony
Company: Sony Mobile

Mobile/Tablet Customer facing App

The Expedia App

The Expedia App by FleishmanHillard for Expedia

Award

The Expedia App by FleishmanHillard for Expedia

0 1 2

Client: Expedia
Title: The Expedia App
Company: FleishmanHillard for Expedia

Web Links:

www.expedia.co.uk | www.expedia.co.uk/travel-mobile-app

Q App

Q App by Nimble Mobile

Commendation

Q App by Nimble Mobile

0 1 2

Client: Q App Mobile Limited
Title: Q App
Company: Nimble Mobile

Web Links:

www.qappmobile.com | www.nimblelondon.com

Childcare Mobile Apps

Childcare Mobile Apps by One Result Ltd

Nomination

Childcare Mobile Apps by One Result Ltd

0 1 2

Client: Childcare.co.uk
Title: Childcare Mobile Apps
Company: One Result Ltd

Web Links:

www.oneresult.co.uk

ESPN UK personalised sports application

ESPN UK personalised sports application by DigitasLBi

Nomination

ESPN UK personalised sports application by DigitasLBi

0 1 2

Client: ESPN
Title: ESPN UK personalised sports application
Company: DigitasLBi

Web Links:

https://itunes.apple.com/gb/app/espn-uk/id683191031?mt=8 | https://play.google.com/store/apps/details?id=com.netcosports.andespnuk&hl=en_GB

The customer’s mobile, the product’s mobile, so we need a mobile app...

The customer’s mobile, the product’s mobile, so we need a mobile app... by Spider Online

Nomination

The customer’s mobile, the product’s mobile, so we need a mobile app... by Spider Online

0 1 2

Client: FirstGroup UK Bus
Title: The customer’s mobile, the product’s mobile, so we need a mobile app...
Company: Spider Online

Vue magazine tablet app

Vue magazine tablet app by Publicis Blueprint

Nomination

Vue magazine tablet app by Publicis Blueprint

0 1 2 3

Client: Vue Entertainment
Title: Vue magazine tablet app
Company: Publicis Blueprint

Web Links:

pblc.is/Vue_magazine_app | bit.ly/vuemagiOS | bit.ly/vuemagAndroid

Mobile Optimised/Responsive Website

Naylors Experiences Its Best Year By Going Responsive

Naylors Experiences Its Best Year By Going Responsive by Space 48

Award

Naylors Experiences Its Best Year By Going Responsive by Space 48

0
Naylors Experiences Its Best Year By Going Responsive

Client: Naylors
Title: Naylors Experiences Its Best Year By Going Responsive
Company: Space 48

Web Links:

www.naylors.com

Pitchup.com offers s’more choice than ever with new mobile site

Pitchup.com offers s’more choice than ever with new mobile site by Pitchup.com

Commendation

Pitchup.com offers s’more choice than ever with new mobile site by Pitchup.com

0 1 2

Client: Pitchup.com
Title: Pitchup.com offers s’more choice than ever with new mobile site
Company: Pitchup.com

Web Links:

m.pitchup.com

Audi Mobilesite

Audi Mobilesite by Somo

Nomination

Audi Mobilesite by Somo

0
Audi Mobilesite

Client: Audi UK
Title: Audi Mobilesite
Company: Somo

Web Links:

m.audi.co.uk

Revolution Mobile First Website

Revolution Mobile First Website by Cube3

Nomination

Revolution Mobile First Website by Cube3

0 1 2 3

Client: Inventive Leisure (Revolution)
Title: Revolution Mobile First Website
Company: Cube3

Web Links:

www.revolution-bars.co.uk/

The ‘Mobile Lab’ Project; A Global Success Story

The ‘Mobile Lab’ Project; A Global Success Story by lowcostholidays

Nomination

The ‘Mobile Lab’ Project; A Global Success Story by lowcostholidays

0 1 2

Client: lowcostholidays
Title: The ‘Mobile Lab’ Project; A Global Success Story
Company: lowcostholidays

Web Links:

m.lowcostholidays.com | m.lowcostholidays.ie | m.lowcostholidays.se

thebar.com

thebar.com by TMW

Nomination

thebar.com by TMW

0 1 2

Client: Diageo
Title: thebar.com
Company: TMW

Web Links:

uk.thebar.com/

Best use of Technology

'Call Us' on Barclays Mobile Banking

'Call Us' on Barclays Mobile Banking by Barclays

Award

'Call Us' on Barclays Mobile Banking by Barclays

0 1

Client: Barclays
Title: 'Call Us' on Barclays Mobile Banking
Company: Barclays

Marketing Automation for Mobile

Marketing Automation for Mobile by IgnitionOne

Nomination

Marketing Automation for Mobile by IgnitionOne

0 1 2 3

Client: Vauxhall
Title: Marketing Automation for Mobile
Company: IgnitionOne

Web Links:

www.ignitionone.com | www.vauxhall.co.uk

Samsung Galaxy Note 3 Handset Detection System

Samsung Galaxy Note 3 Handset Detection System by Mobile5 / Cheil Worldwide

Nomination

Samsung Galaxy Note 3 Handset Detection System by Mobile5 / Cheil Worldwide

0 1 2 3

Client: Samsung Electronics
Title: Samsung Galaxy Note 3 Handset Detection System
Company: Mobile5 / Cheil Worldwide

Samsung GALAXY Shoreditch Studio

Samsung GALAXY Shoreditch Studio by Cheil UK

Nomination

Samsung GALAXY Shoreditch Studio by Cheil UK

0 1 2 3

Client: Samsung Electronics UK
Title: Samsung GALAXY Shoreditch Studio
Company: Cheil UK

Tesco Discover App

Tesco Discover App by Engine Creative Agency Ltd

Nomination

Tesco Discover App by Engine Creative Agency Ltd

0 1 2

Client: Tesco Stores
Title: Tesco Discover App
Company: Engine Creative Agency Ltd

What is the point of technology?

What is the point of technology? by Spider Online

Nomination

What is the point of technology? by Spider Online

0 1 2

Client: FirstGroup UK Bus
Title: What is the point of technology?
Company: Spider Online

Most Innovative Use of Mobile

Digital Migration at Argos

Digital Migration at Argos by Argos

Award

Digital Migration at Argos by Argos

0
Digital Migration at Argos

Client: Argos
Title: Digital Migration at Argos
Company: Argos

Guinness Quality Mobile Campaign

Guinness Quality Mobile Campaign by Carat

Commendation

Guinness Quality Mobile Campaign by Carat

0 1 2

Client: Guinness
Title: Guinness Quality Mobile Campaign
Company: Carat

Web Links:

http://lp.mydas.mobi/sites/G/guinness_pub_locator/dest_launch.php

For you, Forever

For you, Forever by Somo

Nomination

For you, Forever by Somo

0 1 2

Client: De Beers
Title: For you, Forever
Company: Somo

Web Links:

www.foryouforever.co.uk/

Gumulon

Gumulon by Wieden+Kennedy

Nomination

Gumulon by Wieden+Kennedy

0 1 2 3

Client: Stride
Title: Gumulon
Company: Wieden+Kennedy

Web Links:

www.gumulon.com/

Samsung Galaxy Note 3 Handset Detection System

Samsung Galaxy Note 3 Handset Detection System by Mobile5 / Cheil Worldwide

Nomination

Samsung Galaxy Note 3 Handset Detection System by Mobile5 / Cheil Worldwide

0 1 2 3

Client: Samsung Electronics
Title: Samsung Galaxy Note 3 Handset Detection System
Company: Mobile5 / Cheil Worldwide

The World’s First Shoppable Pantomime. Cinderella: An Inspirational Fair-Retail.

The World’s First Shoppable Pantomime. Cinderella: An Inspirational Fair-Retail. by Fetch

Nomination

The World’s First Shoppable Pantomime. Cinderella: An Inspirational Fair-Retail. by Fetch

0 1 2

Client: eBay (UK)
Title: The World’s First Shoppable Pantomime. Cinderella: An Inspirational Fair-Retail.
Company: Fetch

Best use of Location Based Services

Using location services with a moving target…and moving customers

Using location services with a moving target…and moving customers by Spider Online

Award

Using location services with a moving target…and moving customers by Spider Online

0 1 2

Client: FirstGroup UK Bus
Title: Using location services with a moving target…and moving customers
Company: Spider Online

Bringing The Proms to life on mobile

Bringing The Proms to life on mobile by Weve

Commendation

Bringing The Proms to life on mobile by Weve

0
Bringing The Proms to life on mobile

Client: Decca Records
Title: Bringing The Proms to life on mobile
Company: Weve

Web Links:

www.weve.com | www.decca.com | mediacom.co.uk/en/what-we-do/our-specialist-services/ted@mediacom.aspx

Geo Dealership Locater

Geo Dealership Locater by Mapp Media

Commendation

Geo Dealership Locater by Mapp Media

0 1 2

Client: Mazda
Title: Geo Dealership Locater
Company: Mapp Media

Web Links:

www.mappmedia.com/casestudy/mazda

Soho Stories

Soho Stories by Them Design Ltd

Nomination

Soho Stories by Them Design Ltd

0 1 2

Client: The National Trust
Title: Soho Stories
Company: Them Design Ltd

Web Links:

them.co.uk

Best use of Video/Rich Media

Xperia Access

Xperia Access by Sony Mobile

Award

Xperia Access by Sony Mobile

0 1 2 3

Client: Sony Mobile
Title: Xperia Access
Company: Sony Mobile

Web Links:

www.vevo.com/xperiaaccess

From conquering mountains to the ultimate digital showcase –  launching the new Range Rover Sport

From conquering mountains to the ultimate digital showcase – launching the new Range Rover Sport by Candyspace and Joule

Commendation

From conquering mountains to the ultimate digital showcase – launching the new Range Rover Sport by Candyspace and Joule

0 1 2 3

Client: Land Rover France
Title: From conquering mountains to the ultimate digital showcase – launching the new Range Rover Sport
Company: Candyspace and Joule

Web Links:

candyspace.com/awards/rangerover/ | www.candyspace.com | www.jouleww.com

Never Stop Exploring

Never Stop Exploring by Millennial Media

Nomination

Never Stop Exploring by Millennial Media

0 1 2

Client: The North Face
Title: Never Stop Exploring
Company: Millennial Media

Web Links:

www.millennialmedia.com/

Nissan Juke N-Tec – Using maps to innovate

Nissan Juke N-Tec – Using maps to innovate by Manning Gottlieb OMD

Nomination

Nissan Juke N-Tec – Using maps to innovate by Manning Gottlieb OMD

0 1 2

Client: Nissan
Title: Nissan Juke N-Tec – Using maps to innovate
Company: Manning Gottlieb OMD

Best use of 3D/Augmented Reality

Sayduck

Sayduck by Sayduck & Qualcomm Vuforia

Award

Sayduck by Sayduck & Qualcomm Vuforia

0 1

Client: Sayduck
Title: Sayduck
Company: Sayduck & Qualcomm Vuforia

Web Links:

www.vuforia.com | www.sayduck.com

Karndean Designflooring’s Augmented Reality (AR) App – bringing our customers virtual floor to life

Karndean Designflooring’s Augmented Reality (AR) App – bringing our customers virtual floor to life by Karndean Designflooring and Kudan

Nomination

Karndean Designflooring’s Augmented Reality (AR) App – bringing our customers virtual floor to life by Karndean Designflooring and Kudan

0 1 2 3

Client: Karndean Designflooring
Title: Karndean Designflooring’s Augmented Reality (AR) App – bringing our customers virtual floor to life
Company: Karndean Designflooring and Kudan

Web Links:

www.karndean.com | www.karndean.com/app | https://itunes.apple.com/gb/app/karndean-designflooring/id722344286?mt=8

Maynards Discovery Patch App

Maynards Discovery Patch App by Hi Mum! Said Dad

Nomination

Maynards Discovery Patch App by Hi Mum! Said Dad

0 1 2 3

Client: Maynards
Title: Maynards Discovery Patch App
Company: Hi Mum! Said Dad

Web Links:

https://itunes.apple.com/us/app/maynards-discovery-patch/id818865351?mt=8

Tesco Discover App

Tesco Discover App by Engine Creative Agency Ltd

Nomination

Tesco Discover App by Engine Creative Agency Ltd

0 1 2

Client: Tesco Stores
Title: Tesco Discover App
Company: Engine Creative Agency Ltd

Tree Fu Tom 3D Adventures

Tree Fu Tom 3D Adventures by Crane Digital Media

Nomination

Tree Fu Tom 3D Adventures by Crane Digital Media

0 1

Client: BBC & Fremantle Media
Title: Tree Fu Tom 3D Adventures
Company: Crane Digital Media

Web Links:

www.crane-media.co.uk/ | https://itunes.apple.com/nz/app/tree-fu-tom-3d-adventures/id808806745?mt=8

User Experience/Usability

A Break from the Captcha

A Break from the Captcha by Future Ad Labs

Award

A Break from the Captcha by Future Ad Labs

0 1 2 3

Client: Kit Kat Nestle and JWT
Title: A Break from the Captcha
Company: Future Ad Labs

Web Links:

www.futureadlabs.com

On Track: the fastest, smartest journey planning app.

On Track: the fastest, smartest journey planning app. by The App Business

Commendation

On Track: the fastest, smartest journey planning app. by The App Business

0 1 2 3

Client: Go-Ahead Group
Title: On Track: the fastest, smartest journey planning app.
Company: The App Business

Web Links:

www.theappbusiness.com

ESPN UK personalised sports application

ESPN UK personalised sports application by DigitasLBi

Nomination

ESPN UK personalised sports application by DigitasLBi

0 1 2

Client: ESPN
Title: ESPN UK personalised sports application
Company: DigitasLBi

Web Links:

https://itunes.apple.com/gb/app/espn-uk/id683191031?mt=8 | https://play.google.com/store/apps/details?id=com.netcosports.andespnuk&hl=en_GB

Service by Design for Bathstore

Service by Design for Bathstore by 9xb

Nomination

Service by Design for Bathstore by 9xb

0 1 2

Client: Bathstore
Title: Service by Design for Bathstore
Company: 9xb

Web Links:

www.bathstore.com

WIdespace/Nike JD Airmax 2014

WIdespace/Nike JD Airmax 2014 by Widespace

Nomination

WIdespace/Nike JD Airmax 2014 by Widespace

0 1 2

Client: Nike
Title: WIdespace/Nike JD Airmax 2014
Company: Widespace

Best use of Social Media on mobile

Pass the Parcel

Pass the Parcel by Lowe Profero

Award

Pass the Parcel by Lowe Profero

0 1 2 3

Client: Marks and Spencer
Title: Pass the Parcel
Company: Lowe Profero

Web Links:

www.onlineentryspace.co.uk/mands_pass_the_parcel/

#TweetServe

#TweetServe by IMImobile

Commendation

#TweetServe by IMImobile

0 1 2 3

Client: O2 UK
Title: #TweetServe
Company: IMImobile

Web Links:

bit.ly/1fHqvie

GUESS THE PRIZE

GUESS THE PRIZE by AMVBBDO

Nomination

GUESS THE PRIZE by AMVBBDO

0 1 2

Client: BT
Title: GUESS THE PRIZE
Company: AMVBBDO

Integrated Media Strategy/Campaign

Xbox One Mobile Hub

Xbox One Mobile Hub by UM London

Award

Xbox One Mobile Hub by UM London

0 1 2

Client: Microsoft
Title: Xbox One Mobile Hub
Company: UM London

For you, Forever

For you, Forever by Somo

Nomination

For you, Forever by Somo

0 1 2

Client: De Beers
Title: For you, Forever
Company: Somo

From conquering mountains to the ultimate digital showcase –  launching the new Range Rover Sport

From conquering mountains to the ultimate digital showcase – launching the new Range Rover Sport by Candyspace and Joule

Nomination

From conquering mountains to the ultimate digital showcase – launching the new Range Rover Sport by Candyspace and Joule

0 1 2 3

Client: Land Rover France
Title: From conquering mountains to the ultimate digital showcase – launching the new Range Rover Sport
Company: Candyspace and Joule

Web Links:

candyspace.com/awards/rangerover/ | www.candyspace.com | www.jouleww.com

LadyLucks - second-screen campaign

LadyLucks - second-screen campaign by Somo

Nomination

LadyLucks - second-screen campaign by Somo

0
LadyLucks - second-screen campaign

Client: Probability
Title: LadyLucks - second-screen campaign
Company: Somo

McFlurry Music Mix Up

McFlurry Music Mix Up by omd UK

Nomination

McFlurry Music Mix Up by omd UK

0 1 2

Client: McDonald’s UK
Title: McFlurry Music Mix Up
Company: omd UK

Public Sector Mobile Strategy/Campaign

NHS Emergency Procedure Handbook App

NHS Emergency Procedure Handbook App by Appitized

Award

NHS Emergency Procedure Handbook App by Appitized

0 1 2 3

Client: Royal Liverpool and Broadgreen Hospital NHS Trust
Title: NHS Emergency Procedure Handbook App
Company: Appitized

Web Links:

www.appitized.com | www.rlbuht.nhs.uk/Pages/RoyalHome.aspx | www.appitized.com/view-portfolio/53

MINISTRY OF DEFENCE Police - Recruiting Police Constables

MINISTRY OF DEFENCE Police - Recruiting Police Constables by Havas People

Nomination

MINISTRY OF DEFENCE Police - Recruiting Police Constables by Havas People

0
MINISTRY OF DEFENCE Police - Recruiting Police Constables

Client: MINISTRY OF DEFENCE POLICE
Title: MINISTRY OF DEFENCE Police - Recruiting Police Constables
Company: Havas People

Web Links:

http://digital.stghavaspeople.com/modpolice/tablet/

Financial Services Mobile Strategy/Campaign

HL Live for iPad

HL Live for iPad by Mubaloo

Award

HL Live for iPad by Mubaloo

0 1 2 3

Client: Hargreaves Lansdown
Title: HL Live for iPad
Company: Mubaloo

Web Links:

mubaloo.com/ | www.hl.co.uk/app/ipad-hl-live | mubaloo.com/news-info/hl-live-wins-best-share-trading-app-at-the-investors-chronicle-financia

Capital One Penalty Shootout

Capital One Penalty Shootout by Jam

Nomination

Capital One Penalty Shootout by Jam

0 1 2

Client: Capital One Cup
Title: Capital One Penalty Shootout
Company: Jam

Web Links:

https://vimeo.com/75010431 | https://itunes.apple.com/gb/app/capital-one-penalty-shootout/id688188888?mt=8 | https://play.google.com/store/apps/details?id=com.ukcapitalone.penaltykick&hl=en_GB

Not-For Profit/Charity Mobile Strategy/Campaign

PRINT HAPPINESS

PRINT HAPPINESS by AMVBBDO

Award

PRINT HAPPINESS by AMVBBDO

0 1 2

Client: KIDS COMPANY
Title: PRINT HAPPINESS
Company: AMVBBDO

Now I Know

Now I Know by Somo

Nomination

Now I Know by Somo

0 1

Client: NSPCC
Title: Now I Know
Company: Somo

Web Links:

www.nowiknow.org.uk/

Recruitment Mobile Strategy/Campaign

Accenture Interview App

Accenture Interview App by Omobono

Award

Accenture Interview App by Omobono

0 1 2

Client: Accenture
Title: Accenture Interview App
Company: Omobono

Travel/Leisure/ Sports Mobile Strategy/Campaign

Pitch app! Browse, book and bed down easier than ever with new Pitchup.com app and mobile site!

Pitch app! Browse, book and bed down easier than ever with new Pitchup.com app and mobile site! by Pitchup.com

Award

Pitch app! Browse, book and bed down easier than ever with new Pitchup.com app and mobile site! by Pitchup.com

0 1 2

Client: Pitchup.com
Title: Pitch app! Browse, book and bed down easier than ever with new Pitchup.com app and mobile site!
Company: Pitchup.com

Web Links:

m.pitchup.com | https://itunes.apple.com/us/app/pitchup.com-campsite-caravan/id722364517

London Heathrow App

London Heathrow App by Golden Gekko

Nomination

London Heathrow App by Golden Gekko

0
London Heathrow App

Client: BAA
Title: London Heathrow App
Company: Golden Gekko

Web Links:

www.heathrowairport.com

Melbourne Cup Campaign

Melbourne Cup Campaign by Somo

Nomination

Melbourne Cup Campaign by Somo

0 1

Client: Sportsbet
Title: Melbourne Cup Campaign
Company: Somo

Never Stop Exploring

Never Stop Exploring by Millennial Media

Nomination

Never Stop Exploring by Millennial Media

0 1 2

Client: The North Face
Title: Never Stop Exploring
Company: Millennial Media

Web Links:

www.millennialmedia.com/

On Track: the fastest, smartest journey planning app.

On Track: the fastest, smartest journey planning app. by The App Business

Nomination

On Track: the fastest, smartest journey planning app. by The App Business

0 1 2 3

Client: Go-Ahead Group
Title: On Track: the fastest, smartest journey planning app.
Company: The App Business

Web Links:

www.theappbusiness.com

Tradedoubler & Hotels.com : Innovation in mobile travel

Tradedoubler & Hotels.com : Innovation in mobile travel by Tradedoubler

Nomination

Tradedoubler & Hotels.com : Innovation in mobile travel by Tradedoubler

0
Tradedoubler & Hotels.com : Innovation in mobile travel

Client: Hotels.com
Title: Tradedoubler & Hotels.com : Innovation in mobile travel
Company: Tradedoubler

Interactive Entertainment Mobile Strategy/Campaign

uView

uView by Nimbletank

Award

uView by Nimbletank

0 1

Client: Universal Music Group
Title: uView
Company: Nimbletank

LadyLucks - second-screen campaign

LadyLucks - second-screen campaign by Somo

Nomination

LadyLucks - second-screen campaign by Somo

0
LadyLucks - second-screen campaign

Client: Probability
Title: LadyLucks - second-screen campaign
Company: Somo

Retail Mobile Strategy/Campaign

For you, Forever

For you, Forever by Somo

Award

For you, Forever by Somo

0 1 2

Client: De Beers
Title: For you, Forever
Company: Somo

Web Links:

www.foryouforever.co.uk/

The Daily Edit

The Daily Edit by ASOS

Commendation

The Daily Edit by ASOS

0
The Daily Edit

Client: ASOS
Title: The Daily Edit
Company: ASOS

Click & Collect – Delivering depart store convenience multi-platform

Click & Collect – Delivering depart store convenience multi-platform by Manning Gottlieb OMD

Nomination

Click & Collect – Delivering depart store convenience multi-platform by Manning Gottlieb OMD

0 1

Client: John Lewis - Click & Collect
Title: Click & Collect – Delivering depart store convenience multi-platform
Company: Manning Gottlieb OMD

Web Links:

mgomd.celtra.com/preview/de991277 | mgomd.celtra.com/preview/dd352768 | View URLs in Firefox/IE

Success on Tap for Bathstore

Success on Tap for Bathstore by 9xb

Nomination

Success on Tap for Bathstore by 9xb

0 1 2

Client: Bathstore
Title: Success on Tap for Bathstore
Company: 9xb

Web Links:

www.bathstore.com

FMCG/Consumer Goods Mobile Strategy/Campaign

Free the Joy

Free the Joy by Cadbury Dairy milk UK

Award

Free the Joy by Cadbury Dairy milk UK

0 1

Client: Cadbury Dairy Milk
Title: Free the Joy
Company: Cadbury Dairy milk UK

Web Links:

Landing.cadburydairymilk.co.uk

Healthy Mobile Presence for M&S

Healthy Mobile Presence for M&S by 9xb

Nomination

Healthy Mobile Presence for M&S by 9xb

0 1 2

Client: Marks and Spencer
Title: Healthy Mobile Presence for M&S
Company: 9xb

Web Links:

health.marksandspencer.com/m

thebar.com

thebar.com by TMW

Nomination

thebar.com by TMW

0 1 2

Client: Diageo
Title: thebar.com
Company: TMW

Web Links:

uk.thebar.com/

News/Media Mobile Strategy/Campaign

Tonight On 4 TV Guide

Tonight On 4 TV Guide by omd UK

Award

Tonight On 4 TV Guide by omd UK

0 1 2

Client: Channel 4
Title: Tonight On 4 TV Guide
Company: omd UK

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