Register for 2015

Nominations

AMENDS TO NOMINATIONS
If you are one of the nominees below and spot a spelling mistake or any incorrect information, please notify Katy Thomson (katy.thomson@thedrum.com) by Friday 25 April. After this date what is listed will be used on any awards literature and also trophy engraving.

Grand Prix

The best in show and chosen from all the award winning entries. This is a non-entered category but all entries will automatically be considered.

Chairman's Award

Chosen by the Chairman of the judging panel as their personal favourite. This is a non-entered category but all entries will automatically be considered.

Judges's Choice Award

BLE, Citymapper, Snapchat, TfL and Weve announced as the inaugural MOMAs Judges’ Choice Awards.
We want you to decide the winner. Read about each nominee and cast your vote HERE by EOP Wednesday 23 April 

  • Snapchat
  • TFL
  • BLE
  • City Mapper
  • Weve 

Biggest increase in ROI from a Mobile Campaign /Strategy

Millennial Media

Client: The North Face
Title: Never Stop Exploring
Nomination

Never Stop Exploring by Millennial Media

0 1 2

Company: Millennial Media
Client: The North Face
Title: Never Stop Exploring

Web Links:

www.millennialmedia.com/

Denfield

Client: Whitewall Galleries
Title: Responsive Voucher System
Nomination

Responsive Voucher System by Denfield

0 1 2

Company: Denfield
Client: Whitewall Galleries
Title: Responsive Voucher System

Web Links:

www.denfield.co.uk

Manning Gottlieb OMD

Client: Specsavers
Title: Using Hyper-local Mobile to drive incredible ROI
Nomination

Using Hyper-local Mobile to drive incredible ROI by Manning Gottlieb OMD

0
Using Hyper-local Mobile to drive incredible ROI

Company: Manning Gottlieb OMD
Client: Specsavers
Title: Using Hyper-local Mobile to drive incredible ROI

Somo

Client: Shop Direct
Title: Very.co.uk Christmas Campaign
Nomination

Very.co.uk Christmas Campaign by Somo

0
Very.co.uk Christmas Campaign

Company: Somo
Client: Shop Direct
Title: Very.co.uk Christmas Campaign

Best Brand Awareness Mobile Campaign / Strategy

Wieden+Kennedy

Client: Hutchinson 3G
Title: #SingItKitty
Nomination

#SingItKitty by Wieden+Kennedy

0 1 2 3

Company: Wieden+Kennedy
Client: Hutchinson 3G
Title: #SingItKitty

Web Links:

www.singitkitty.co.uk/

Candyspace

Client: Land Rover France
Title: From conquering mountains to the ultimate digital showcase – launching the new Range Rover Sport
Nomination

From conquering mountains to the ultimate digital showcase – launching the new Range Rover Sport by Candyspace

0 1 2 3

Company: Candyspace
Client: Land Rover France
Title: From conquering mountains to the ultimate digital showcase – launching the new Range Rover Sport

Web Links:

www.candyspace.com/project/range-rover-sport/ www.candyspace.com www.jouleww.com

MediaCom

Client: Dassault Systèmes
Title: IF WE Campaign 2013
Nomination

IF WE Campaign 2013 by MediaCom

0 1 2 3

Company: MediaCom
Client: Dassault Systèmes
Title: IF WE Campaign 2013

Fetch

Client: eBay
Title: New eBay
Nomination

New eBay by Fetch

0 1 2

Company: Fetch
Client: eBay
Title: New eBay

Manning Gottlieb OMD

Client: Nissan
Title: Nissan – Using Innovative Technology to Change Perceptions
Nomination

Nissan – Using Innovative Technology to Change Perceptions by Manning Gottlieb OMD

0 1 2

Company: Manning Gottlieb OMD
Client: Nissan
Title: Nissan – Using Innovative Technology to Change Perceptions

Web Links:

youtu.be/cnt36zuz0yM

Cheil UK

Client: Samsung Electronics UK
Title: Samsung GALAXY Shoreditch Studio
Nomination

Samsung GALAXY Shoreditch Studio by Cheil UK

0 1 2 3

Company: Cheil UK
Client: Samsung Electronics UK
Title: Samsung GALAXY Shoreditch Studio

Widespace

Client: Sony Mobile
Title: Widespace/Sony Mobile Xperia Z1 Compact
Nomination

Widespace/Sony Mobile Xperia Z1 Compact by Widespace

0 1 2

Company: Widespace
Client: Sony Mobile
Title: Widespace/Sony Mobile Xperia Z1 Compact

Sony Mobile

Client: Sony Mobile
Title: Xperia Z1 - The best of Sony for the best of you
Nomination

Xperia Z1 - The best of Sony for the best of you by Sony Mobile

0 1 2 3

Company: Sony Mobile
Client: Sony Mobile
Title: Xperia Z1 - The best of Sony for the best of you

Mobile Sales Promotion/ Lead Generation/Direct Response Campaign/Strategy

BD Network

Client: UNIQLO
Title: Feel the Warmth
Nomination

Feel the Warmth by BD Network

0 1 2 3

Company: BD Network
Client: UNIQLO
Title: Feel the Warmth

Web Links:

www.uniqlo.com/uk/

Upstream

Client: Upstream
Title: Megabolada
Nomination

Megabolada by Upstream

0 1

Company: Upstream
Client: Upstream
Title: Megabolada

Web Links:

www.upstreamsystems.com/

Somo

Client: Sportsbet
Title: Melbourne Cup Campaign
Nomination

Melbourne Cup Campaign by Somo

0 1

Company: Somo
Client: Sportsbet
Title: Melbourne Cup Campaign

Activation

Client: Pieminister
Title: Pieminister - Summer of Luck promotion
Nomination

Pieminister - Summer of Luck promotion by Activation

0 1 2

Company: Activation
Client: Pieminister
Title: Pieminister - Summer of Luck promotion

Web Links:

sol.activationdevelopment.com/

TopCashback.co.uk

Client: O2
Title: TopCashback & O2: An in-store journey
Nomination

TopCashback & O2: An in-store journey by TopCashback.co.uk

0 1 2

Company: TopCashback.co.uk
Client: O2
Title: TopCashback & O2: An in-store journey

Web Links:

www.topcashback.co.uk/home www.o2.co.uk/refresh

Manning Gottlieb OMD

Client: Specsavers
Title: Using Hyper-local Mobile to effectively drive incredible ROI
Nomination

Using Hyper-local Mobile to effectively drive incredible ROI by Manning Gottlieb OMD

0
Using Hyper-local Mobile to effectively drive incredible ROI

Company: Manning Gottlieb OMD
Client: Specsavers
Title: Using Hyper-local Mobile to effectively drive incredible ROI

Somo

Client: Shop Direct
Title: Very.co.uk Christmas Campaign
Nomination

Very.co.uk Christmas Campaign by Somo

0
Very.co.uk Christmas Campaign

Company: Somo
Client: Shop Direct
Title: Very.co.uk Christmas Campaign

Best Product/Services Launch on Mobile

Manning Gottlieb OMD

Client: John Lewis
Title: Click & Collect - The department store in your pocket
Nomination

Click & Collect - The department store in your pocket by Manning Gottlieb OMD

0 1

Company: Manning Gottlieb OMD
Client: John Lewis
Title: Click & Collect - The department store in your pocket

Denfield

Client: Whitewall Galleries
Title: Collectors Month
Nomination

Collectors Month by Denfield

0 1 2

Company: Denfield
Client: Whitewall Galleries
Title: Collectors Month

Web Links:

www.denfield.co.uk

Somo

Client: De Beers
Title: For you, Forever
Nomination

For you, Forever by Somo

0 1 2

Company: Somo
Client: De Beers
Title: For you, Forever

Web Links:

www.foryouforever.co.uk/

Barclays

Client: Barclays
Title: PINGIT
Nomination

PINGIT by Barclays

0 1

Company: Barclays
Client: Barclays
Title: PINGIT

Mobile5/ Universal McCann

Client: Microsoft XBOX
Title: XBOX One Launch
Nomination

XBOX One Launch by Mobile5/ Universal McCann

0 1 2 3

Company: Mobile5/ Universal McCann
Client: Microsoft XBOX
Title: XBOX One Launch

Web Links:

https://www.mobile-5.com/#!

DigitasLBi

Client: ESPN
Title: ‘ESPN UK’ personalised sports application
Nomination

‘ESPN UK’ personalised sports application by DigitasLBi

0 1 2

Company: DigitasLBi
Client: ESPN
Title: ‘ESPN UK’ personalised sports application

Web Links:

https://itunes.apple.com/gb/app/espn-uk/id683191031?mt=8 https://play.google.com/store/apps/details?id=com.netcosports.andespnuk&hl=en_GB

Relationship Building / CRM

Cherry London

Client: Telefonica O2
Title: O2 Priority Moments
Nomination

O2 Priority Moments by Cherry London

0
O2 Priority Moments

Company: Cherry London
Client: Telefonica O2
Title: O2 Priority Moments

Web Links:

https://www.o2priority.co.uk/moments

Publicis Blueprint

Client: Vue Entertainment
Title: Vue magazine tablet app
Nomination

Vue magazine tablet app by Publicis Blueprint

0 1 2 3

Company: Publicis Blueprint
Client: Vue Entertainment
Title: Vue magazine tablet app

Web Links:

pblc.is/Vue_magazine_app bit.ly/vuemagiOS bit.ly/vuemagAndroid

Mobile/Tablet App B2B

Somo

Client: De Beers
Title: For you, Forever app
Nomination

For you, Forever app by Somo

0 1 2

Company: Somo
Client: De Beers
Title: For you, Forever app

Most Effective Mobile Advertising Campaign/Strategy

Essence

Client: Google
Title: Google App Pack Campaign
Nomination

Google App Pack Campaign by Essence

0 1

Company: Essence
Client: Google
Title: Google App Pack Campaign

Somo

Client: Probability
Title: LadyLucks - second-screen campaign
Nomination

LadyLucks - second-screen campaign by Somo

0
LadyLucks - second-screen campaign

Company: Somo
Client: Probability
Title: LadyLucks - second-screen campaign

Qriously

Client: B&Q
Title: Opinion Targeting for Unloved Rooms
Nomination

Opinion Targeting for Unloved Rooms by Qriously

0 1

Company: Qriously
Client: B&Q
Title: Opinion Targeting for Unloved Rooms

Mobile5/ Cheil Worldwide

Client: Samsung Electronics
Title: Samsung Galaxy Note 3 Phase 1
Nomination

Samsung Galaxy Note 3 Phase 1 by Mobile5/ Cheil Worldwide

0 1 2 3

Company: Mobile5/ Cheil Worldwide
Client: Samsung Electronics
Title: Samsung Galaxy Note 3 Phase 1

omd UK

Client: Channel 4
Title: Tonight On 4 TV Guide
Nomination

Tonight On 4 TV Guide by omd UK

0 1 2

Company: omd UK
Client: Channel 4
Title: Tonight On 4 TV Guide

Manning Gottlieb OMD

Client: John Lewis
Title: Using connected platforms and mindsets to effectively raise awareness and deliver results
Nomination

Using connected platforms and mindsets to effectively raise awareness and deliver results by Manning Gottlieb OMD

0 1

Company: Manning Gottlieb OMD
Client: John Lewis
Title: Using connected platforms and mindsets to effectively raise awareness and deliver results

Web Links:

mgomd.celtra.com/preview/de991277 mgomd.celtra.com/preview/dd352768 View URLs in Firefox/IE

Manning Gottlieb OMD

Client: Specsavers
Title: Using Hyper-local Mobile to effectively drive incredible ROI
Nomination

Using Hyper-local Mobile to effectively drive incredible ROI by Manning Gottlieb OMD

0
Using Hyper-local Mobile to effectively drive incredible ROI

Company: Manning Gottlieb OMD
Client: Specsavers
Title: Using Hyper-local Mobile to effectively drive incredible ROI

Somo

Client: Shop Direct
Title: Very.co.uk Christmas Campaign
Nomination

Very.co.uk Christmas Campaign by Somo

0
Very.co.uk Christmas Campaign

Company: Somo
Client: Shop Direct
Title: Very.co.uk Christmas Campaign

Weve Limited

Client: Microsoft
Title: Weve & Microsoft Windows Phone 8 2013 Partnership
Nomination

Weve & Microsoft Windows Phone 8 2013 Partnership by Weve Limited

0 1

Company: Weve Limited
Client: Microsoft
Title: Weve & Microsoft Windows Phone 8 2013 Partnership

Web Links:

wpdemo.cloudapp.net/?culture=en-gb&ocid=WinPhone:WP8Launch:UK:App

Sony Mobile

Client: Sony Mobile
Title: Xperia Z1 TV Launch from Sony
Nomination

Xperia Z1 TV Launch from Sony by Sony Mobile

0 1 2

Company: Sony Mobile
Client: Sony Mobile
Title: Xperia Z1 TV Launch from Sony

Mobile/Tablet Customer facing App

One Result Ltd

Client: Childcare.co.uk
Title: Childcare Mobile Apps
Nomination

Childcare Mobile Apps by One Result Ltd

0 1 2

Company: One Result Ltd
Client: Childcare.co.uk
Title: Childcare Mobile Apps

Web Links:

www.oneresult.co.uk

DigitasLBi

Client: ESPN
Title: ESPN UK personalised sports application
Nomination

ESPN UK personalised sports application by DigitasLBi

0 1 2

Company: DigitasLBi
Client: ESPN
Title: ESPN UK personalised sports application

Web Links:

https://itunes.apple.com/gb/app/espn-uk/id683191031?mt=8 https://play.google.com/store/apps/details?id=com.netcosports.andespnuk&hl=en_GB

Nimble Mobile

Client: Q App Mobile Limited
Title: Q App
Nomination

Q App by Nimble Mobile

0 1 2

Company: Nimble Mobile
Client: Q App Mobile Limited
Title: Q App

Web Links:

www.qappmobile.com www.nimblelondon.com

Spider Online

Client: FirstGroup UK Bus
Title: The customer’s mobile, the product’s mobile, so we need a mobile app...
Nomination

The customer’s mobile, the product’s mobile, so we need a mobile app... by Spider Online

0 1 2

Company: Spider Online
Client: FirstGroup UK Bus
Title: The customer’s mobile, the product’s mobile, so we need a mobile app...

FleishmanHillard for Expedia

Client: Expedia
Title: The Expedia App
Nomination

The Expedia App by FleishmanHillard for Expedia

0 1 2

Company: FleishmanHillard for Expedia
Client: Expedia
Title: The Expedia App

Web Links:

www.expedia.co.uk www.expedia.co.uk/travel-mobile-app

Publicis Blueprint

Client: Vue Entertainment
Title: Vue magazine tablet app
Nomination

Vue magazine tablet app by Publicis Blueprint

0 1 2 3

Company: Publicis Blueprint
Client: Vue Entertainment
Title: Vue magazine tablet app

Web Links:

pblc.is/Vue_magazine_app bit.ly/vuemagiOS bit.ly/vuemagAndroid

Mobile Optimised/Responsive Website

Somo

Client: Audi UK
Title: Audi Mobilesite
Nomination

Audi Mobilesite by Somo

0
Audi Mobilesite

Company: Somo
Client: Audi UK
Title: Audi Mobilesite

Web Links:

m.audi.co.uk

Space 48

Client: Naylors
Title: Naylors Experiences Its Best Year By Going Responsive
Nomination

Naylors Experiences Its Best Year By Going Responsive by Space 48

0
Naylors Experiences Its Best Year By Going Responsive

Company: Space 48
Client: Naylors
Title: Naylors Experiences Its Best Year By Going Responsive

Web Links:

www.naylors.com

Pitchup.com

Client: Pitchup.com
Title: Pitchup.com offers s’more choice than ever with new mobile site
Nomination

Pitchup.com offers s’more choice than ever with new mobile site by Pitchup.com

0 1 2

Company: Pitchup.com
Client: Pitchup.com
Title: Pitchup.com offers s’more choice than ever with new mobile site

Web Links:

m.pitchup.com

Cube3

Client: Inventive Leisure (Revolution)
Title: Revolution Mobile First Website
Nomination

Revolution Mobile First Website by Cube3

0 1 2 3

Company: Cube3
Client: Inventive Leisure (Revolution)
Title: Revolution Mobile First Website

Web Links:

www.revolution-bars.co.uk/

lowcostholidays

Client: lowcostholidays
Title: The ‘Mobile Lab’ Project; A Global Success Story
Nomination

The ‘Mobile Lab’ Project; A Global Success Story by lowcostholidays

0 1 2

Company: lowcostholidays
Client: lowcostholidays
Title: The ‘Mobile Lab’ Project; A Global Success Story

Web Links:

m.lowcostholidays.com m.lowcostholidays.ie m.lowcostholidays.se

TMW

Client: Diageo
Title: thebar.com
Nomination

thebar.com by TMW

0 1 2

Company: TMW
Client: Diageo
Title: thebar.com

Web Links:

uk.thebar.com/

Best use of Technology

Barclays

Client: Barclays
Title: 'Call Us' on Barclays Mobile Banking
Nomination

'Call Us' on Barclays Mobile Banking by Barclays

0 1

Company: Barclays
Client: Barclays
Title: 'Call Us' on Barclays Mobile Banking

IgnitionOne

Client: Vauxhall
Title: Marketing Automation for Mobile
Nomination

Marketing Automation for Mobile by IgnitionOne

0 1 2 3

Company: IgnitionOne
Client: Vauxhall
Title: Marketing Automation for Mobile

Web Links:

www.ignitionone.com www.vauxhall.co.uk

Mobile5 / Cheil Worldwide

Client: Samsung Electronics
Title: Samsung Galaxy Note 3 Handset Detection System
Nomination

Samsung Galaxy Note 3 Handset Detection System by Mobile5 / Cheil Worldwide

0 1 2 3

Company: Mobile5 / Cheil Worldwide
Client: Samsung Electronics
Title: Samsung Galaxy Note 3 Handset Detection System

Cheil UK

Client: Samsung Electronics UK
Title: Samsung GALAXY Shoreditch Studio
Nomination

Samsung GALAXY Shoreditch Studio by Cheil UK

0 1 2 3

Company: Cheil UK
Client: Samsung Electronics UK
Title: Samsung GALAXY Shoreditch Studio

Engine Creative Agency Ltd

Client: Tesco Stores
Title: Tesco Discover App
Nomination

Tesco Discover App by Engine Creative Agency Ltd

0 1 2

Company: Engine Creative Agency Ltd
Client: Tesco Stores
Title: Tesco Discover App

Spider Online

Client: FirstGroup UK Bus
Title: What is the point of technology?
Nomination

What is the point of technology? by Spider Online

0 1 2

Company: Spider Online
Client: FirstGroup UK Bus
Title: What is the point of technology?

Most Innovative Use of Mobile

Argos

Client: Argos
Title: Digital Migration at Argos
Nomination

Digital Migration at Argos by Argos

0
Digital Migration at Argos

Company: Argos
Client: Argos
Title: Digital Migration at Argos

Somo

Client: De Beers
Title: For you, Forever
Nomination

For you, Forever by Somo

0 1 2

Company: Somo
Client: De Beers
Title: For you, Forever

Web Links:

www.foryouforever.co.uk/

Carat

Client: Guinness
Title: Guinness Quality Mobile Campaign
Nomination

Guinness Quality Mobile Campaign by Carat

0 1 2

Company: Carat
Client: Guinness
Title: Guinness Quality Mobile Campaign

Web Links:

http://lp.mydas.mobi/sites/G/guinness_pub_locator/dest_launch.php

Wieden+Kennedy

Client: Stride
Title: Gumulon
Nomination

Gumulon by Wieden+Kennedy

0 1 2 3

Company: Wieden+Kennedy
Client: Stride
Title: Gumulon

Web Links:

www.gumulon.com/

Mobile5 / Cheil Worldwide

Client: Samsung Electronics
Title: Samsung Galaxy Note 3 Handset Detection System
Nomination

Samsung Galaxy Note 3 Handset Detection System by Mobile5 / Cheil Worldwide

0 1 2 3

Company: Mobile5 / Cheil Worldwide
Client: Samsung Electronics
Title: Samsung Galaxy Note 3 Handset Detection System

Fetch

Client: eBay (UK)
Title: The World’s First Shoppable Pantomime. Cinderella: An Inspirational Fair-Retail.
Nomination

The World’s First Shoppable Pantomime. Cinderella: An Inspirational Fair-Retail. by Fetch

0 1 2

Company: Fetch
Client: eBay (UK)
Title: The World’s First Shoppable Pantomime. Cinderella: An Inspirational Fair-Retail.

Best use of Location Based Services

Weve

Client: Decca Records
Title: Bringing The Proms to life on mobile
Nomination

Bringing The Proms to life on mobile by Weve

0
Bringing The Proms to life on mobile

Company: Weve
Client: Decca Records
Title: Bringing The Proms to life on mobile

Web Links:

www.weve.com www.decca.com mediacom.co.uk/en/what-we-do/our-specialist-services/ted@mediacom.aspx

Mapp Media

Client: Mazda
Title: Geo Dealership Locater
Nomination

Geo Dealership Locater by Mapp Media

0 1 2

Company: Mapp Media
Client: Mazda
Title: Geo Dealership Locater

Web Links:

www.mappmedia.com/casestudy/mazda

Them Design Ltd

Client: The National Trust
Title: Soho Stories
Nomination

Soho Stories by Them Design Ltd

0 1 2

Company: Them Design Ltd
Client: The National Trust
Title: Soho Stories

Web Links:

them.co.uk

Spider Online

Client: FirstGroup UK Bus
Title: Using location services with a moving target…and moving customers
Nomination

Using location services with a moving target…and moving customers by Spider Online

0 1 2

Company: Spider Online
Client: FirstGroup UK Bus
Title: Using location services with a moving target…and moving customers

Best use of Video/Rich Media

Candyspace

Client: Land Rover France
Title: From conquering mountains to the ultimate digital showcase – launching the new Range Rover Sport
Nomination

From conquering mountains to the ultimate digital showcase – launching the new Range Rover Sport by Candyspace

0 1 2 3

Company: Candyspace
Client: Land Rover France
Title: From conquering mountains to the ultimate digital showcase – launching the new Range Rover Sport

Web Links:

candyspace.com/awards/rangerover/ www.candyspace.com www.jouleww.com

Millennial Media

Client: The North Face
Title: Never Stop Exploring
Nomination

Never Stop Exploring by Millennial Media

0 1 2

Company: Millennial Media
Client: The North Face
Title: Never Stop Exploring

Web Links:

www.millennialmedia.com/

Manning Gottlieb OMD

Client: Nissan
Title: Nissan Juke N-Tec – Using maps to innovate
Nomination

Nissan Juke N-Tec – Using maps to innovate by Manning Gottlieb OMD

0 1 2

Company: Manning Gottlieb OMD
Client: Nissan
Title: Nissan Juke N-Tec – Using maps to innovate

Sony Mobile

Client: Sony Mobile
Title: Xperia Access
Nomination

Xperia Access by Sony Mobile

0 1 2 3

Company: Sony Mobile
Client: Sony Mobile
Title: Xperia Access

Web Links:

www.vevo.com/xperiaaccess

Best use of 3D/Augmented Reality

Karndean Designflooring and Kudan

Client: Karndean Designflooring
Title: Karndean Designflooring’s Augmented Reality (AR) App – bringing our customers virtual floor to life
Nomination

Karndean Designflooring’s Augmented Reality (AR) App – bringing our customers virtual floor to life by Karndean Designflooring and Kudan

0 1 2 3

Company: Karndean Designflooring and Kudan
Client: Karndean Designflooring
Title: Karndean Designflooring’s Augmented Reality (AR) App – bringing our customers virtual floor to life

Web Links:

www.karndean.com www.karndean.com/app https://itunes.apple.com/gb/app/karndean-designflooring/id722344286?mt=8

Hi Mum! Said Dad

Client: Maynards
Title: Maynards Discovery Patch App
Nomination

Maynards Discovery Patch App by Hi Mum! Said Dad

0 1 2 3

Company: Hi Mum! Said Dad
Client: Maynards
Title: Maynards Discovery Patch App

Web Links:

https://itunes.apple.com/us/app/maynards-discovery-patch/id818865351?mt=8

Sayduck & Qualcomm Vuforia

Client: Sayduck
Title: Sayduck
Nomination

Sayduck by Sayduck & Qualcomm Vuforia

0 1

Company: Sayduck & Qualcomm Vuforia
Client: Sayduck
Title: Sayduck

Web Links:

www.vuforia.com www.sayduck.com

Engine Creative Agency Ltd

Client: Tesco Stores
Title: Tesco Discover App
Nomination

Tesco Discover App by Engine Creative Agency Ltd

0 1 2

Company: Engine Creative Agency Ltd
Client: Tesco Stores
Title: Tesco Discover App

Crane Digital Media

Client: BBC & Fremantle Media
Title: Tree Fu Tom 3D Adventures
Nomination

Tree Fu Tom 3D Adventures by Crane Digital Media

0 1

Company: Crane Digital Media
Client: BBC & Fremantle Media
Title: Tree Fu Tom 3D Adventures

Web Links:

www.crane-media.co.uk/ https://itunes.apple.com/nz/app/tree-fu-tom-3d-adventures/id808806745?mt=8

User Experience/Usability

Future Ad Labs

Client: Kit Kat Nestle and JWT
Title: A Break from the Captcha
Nomination

A Break from the Captcha by Future Ad Labs

0 1 2

Company: Future Ad Labs
Client: Kit Kat Nestle and JWT
Title: A Break from the Captcha

Web Links:

www.futureadlabs.com

DigitasLBi

Client: ESPN
Title: ESPN UK personalised sports application
Nomination

ESPN UK personalised sports application by DigitasLBi

0 1 2

Company: DigitasLBi
Client: ESPN
Title: ESPN UK personalised sports application

Web Links:

https://itunes.apple.com/gb/app/espn-uk/id683191031?mt=8 https://play.google.com/store/apps/details?id=com.netcosports.andespnuk&hl=en_GB

The App Business

Client: Go-Ahead Group
Title: On Track: the fastest, smartest journey planning app.
Nomination

On Track: the fastest, smartest journey planning app. by The App Business

0 1 2 3

Company: The App Business
Client: Go-Ahead Group
Title: On Track: the fastest, smartest journey planning app.

Web Links:

www.theappbusiness.com

9xb

Client: Bathstore
Title: Service by Design for Bathstore
Nomination

Service by Design for Bathstore by 9xb

0 1 2

Company: 9xb
Client: Bathstore
Title: Service by Design for Bathstore

Web Links:

www.bathstore.com

Widespace

Client: Nike
Title: WIdespace/Nike JD Airmax 2014
Nomination

WIdespace/Nike JD Airmax 2014 by Widespace

0 1 2

Company: Widespace
Client: Nike
Title: WIdespace/Nike JD Airmax 2014

Most Effective Mobile Search Strategy/Campaign

Unfortunately none of the entries in this category met the standard the judges were looking for and so there are no nominations. 

Best use of Social Media on mobile

IMImobile

Client: O2 UK
Title: #TweetServe
Nomination

#TweetServe by IMImobile

0 1 2 3

Company: IMImobile
Client: O2 UK
Title: #TweetServe

Web Links:

bit.ly/1fHqvie

AMVBBDO

Client: BT
Title: GUESS THE PRIZE
Nomination

GUESS THE PRIZE by AMVBBDO

0 1 2

Company: AMVBBDO
Client: BT
Title: GUESS THE PRIZE

Lowe Profero

Client: Marks and Spencer
Title: Pass the Parcel
Nomination

Pass the Parcel by Lowe Profero

0 1 2 3

Company: Lowe Profero
Client: Marks and Spencer
Title: Pass the Parcel

Web Links:

www.onlineentryspace.co.uk/mands_pass_the_parcel/

Integrated Media Strategy/Campaign

Somo

Client: De Beers
Title: For you, Forever
Nomination

For you, Forever by Somo

0 1 2

Company: Somo
Client: De Beers
Title: For you, Forever

Candyspace

Client: Land Rover France
Title: From conquering mountains to the ultimate digital showcase – launching the new Range Rover Sport
Nomination

From conquering mountains to the ultimate digital showcase – launching the new Range Rover Sport by Candyspace

0 1 2 3

Company: Candyspace
Client: Land Rover France
Title: From conquering mountains to the ultimate digital showcase – launching the new Range Rover Sport

Web Links:

candyspace.com/awards/rangerover/ www.candyspace.com www.jouleww.com

Somo

Client: Probability
Title: LadyLucks - second-screen campaign
Nomination

LadyLucks - second-screen campaign by Somo

0
LadyLucks - second-screen campaign

Company: Somo
Client: Probability
Title: LadyLucks - second-screen campaign

omd UK

Client: McDonald’s UK
Title: McFlurry Music Mix Up
Nomination

McFlurry Music Mix Up by omd UK

0 1 2

Company: omd UK
Client: McDonald’s UK
Title: McFlurry Music Mix Up

UM London

Client: Microsoft
Title: Xbox One Mobile Hub
Nomination

Xbox One Mobile Hub by UM London

0 1 2

Company: UM London
Client: Microsoft
Title: Xbox One Mobile Hub

B2B Sector Mobile Strategy/Campaign

Unfortunately none of the entries in this category met the standard the judges were looking for and so there are no nominations. 

Public Sector Mobile Strategy/Campaign

Havas People

Client: MINISTRY OF DEFENCE POLICE
Title: MINISTRY OF DEFENCE Police - Recruiting Police Constables
Nomination

MINISTRY OF DEFENCE Police - Recruiting Police Constables by Havas People

0
MINISTRY OF DEFENCE Police - Recruiting Police Constables

Company: Havas People
Client: MINISTRY OF DEFENCE POLICE
Title: MINISTRY OF DEFENCE Police - Recruiting Police Constables

Web Links:

http://digital.stghavaspeople.com/modpolice/tablet/

Appitized

Client: Royal Liverpool and Broadgreen Hospital NHS Trust
Title: NHS Emergency Procedure Handbook App
Nomination

NHS Emergency Procedure Handbook App by Appitized

0 1 2 3

Company: Appitized
Client: Royal Liverpool and Broadgreen Hospital NHS Trust
Title: NHS Emergency Procedure Handbook App

Web Links:

www.appitized.com www.rlbuht.nhs.uk/Pages/RoyalHome.aspx www.appitized.com/view-portfolio/53

Financial Services Mobile Strategy/Campaign

Jam

Client: Capital One Cup
Title: Capital One Penalty Shootout
Nomination

Capital One Penalty Shootout by Jam

0 1 2

Company: Jam
Client: Capital One Cup
Title: Capital One Penalty Shootout

Web Links:

https://vimeo.com/75010431 https://itunes.apple.com/gb/app/capital-one-penalty-shootout/id688188888?mt=8 https://play.google.com/store/apps/details?id=com.ukcapitalone.penaltykick&hl=en_GB

Mubaloo

Client: Hargreaves Lansdown
Title: HL Live for iPad
Nomination

HL Live for iPad by Mubaloo

0 1 2 3

Company: Mubaloo
Client: Hargreaves Lansdown
Title: HL Live for iPad

Web Links:

mubaloo.com/ www.hl.co.uk/app/ipad-hl-live mubaloo.com/news-info/hl-live-wins-best-share-trading-app-at-the-investors-chronicle-financia

Not-For Profit/Charity Mobile Strategy/Campaign

Somo

Client: NSPCC
Title: Now I Know
Nomination

Now I Know by Somo

0 1

Company: Somo
Client: NSPCC
Title: Now I Know

Web Links:

www.nowiknow.org.uk/

AMVBBDO

Client: KIDS COMPANY
Title: PRINT HAPPINESS
Nomination

PRINT HAPPINESS by AMVBBDO

0 1 2

Company: AMVBBDO
Client: KIDS COMPANY
Title: PRINT HAPPINESS

Recruitment Mobile Strategy/Campaign

Omobono

Client: Accenture
Title: Accenture Interview App
Nomination

Accenture Interview App by Omobono

0 1 2

Company: Omobono
Client: Accenture
Title: Accenture Interview App

Travel/Leisure/ Sports Mobile Strategy/Campaign

Golden Gekko

Client: BAA
Title: London Heathrow App
Nomination

London Heathrow App by Golden Gekko

0
London Heathrow App

Company: Golden Gekko
Client: BAA
Title: London Heathrow App

Web Links:

www.heathrowairport.com

Somo

Client: Sportsbet
Title: Melbourne Cup Campaign
Nomination

Melbourne Cup Campaign by Somo

0 1

Company: Somo
Client: Sportsbet
Title: Melbourne Cup Campaign

Millennial Media

Client: The North Face
Title: Never Stop Exploring
Nomination

Never Stop Exploring by Millennial Media

0 1 2

Company: Millennial Media
Client: The North Face
Title: Never Stop Exploring

Web Links:

www.millennialmedia.com/

The App Business

Client: Go-Ahead Group
Title: On Track: the fastest, smartest journey planning app.
Nomination

On Track: the fastest, smartest journey planning app. by The App Business

0 1 2 3

Company: The App Business
Client: Go-Ahead Group
Title: On Track: the fastest, smartest journey planning app.

Web Links:

www.theappbusiness.com

Pitchup.com

Client: Pitchup.com
Title: Pitch app! Browse, book and bed down easier than ever with new Pitchup.com app and mobile site!
Nomination

Pitch app! Browse, book and bed down easier than ever with new Pitchup.com app and mobile site! by Pitchup.com

0 1 2

Company: Pitchup.com
Client: Pitchup.com
Title: Pitch app! Browse, book and bed down easier than ever with new Pitchup.com app and mobile site!

Web Links:

m.pitchup.com https://itunes.apple.com/us/app/pitchup.com-campsite-caravan/id722364517

Tradedoubler

Client: Hotels.com
Title: Tradedoubler & Hotels.com : Innovation in mobile travel
Nomination

Tradedoubler & Hotels.com : Innovation in mobile travel by Tradedoubler

0
Tradedoubler & Hotels.com : Innovation in mobile travel

Company: Tradedoubler
Client: Hotels.com
Title: Tradedoubler & Hotels.com : Innovation in mobile travel

Interactive Entertainment Mobile Strategy/Campaign

Somo

Client: Probability
Title: LadyLucks - second-screen campaign
Nomination

LadyLucks - second-screen campaign by Somo

0
LadyLucks - second-screen campaign

Company: Somo
Client: Probability
Title: LadyLucks - second-screen campaign

Nimbletank

Client: Universal Music Group
Title: uView
Nomination

uView by Nimbletank

0 1

Company: Nimbletank
Client: Universal Music Group
Title: uView

Retail Mobile Strategy/Campaign

Manning Gottlieb OMD

Client: John Lewis - Click & Collect
Title: Click & Collect – Delivering depart store convenience multi-platform
Nomination

Click & Collect – Delivering depart store convenience multi-platform by Manning Gottlieb OMD

0 1

Company: Manning Gottlieb OMD
Client: John Lewis - Click & Collect
Title: Click & Collect – Delivering depart store convenience multi-platform

Web Links:

mgomd.celtra.com/preview/de991277 mgomd.celtra.com/preview/dd352768 View URLs in Firefox/IE

Somo

Client: De Beers
Title: For you, Forever
Nomination

For you, Forever by Somo

0 1 2

Company: Somo
Client: De Beers
Title: For you, Forever

Web Links:

www.foryouforever.co.uk/

9xb

Client: Bathstore
Title: Success on Tap for Bathstore
Nomination

Success on Tap for Bathstore by 9xb

0 1 2

Company: 9xb
Client: Bathstore
Title: Success on Tap for Bathstore

Web Links:

www.bathstore.com

ASOS

Client: ASOS
Title: The Daily Edit
Nomination

The Daily Edit by ASOS

0
The Daily Edit

Company: ASOS
Client: ASOS
Title: The Daily Edit

FMCG/Consumer Goods Mobile Strategy/Campaign

Cadbury Dairy milk UK

Client: Cadbury Dairy Milk
Title: Free the Joy
Nomination

Free the Joy by Cadbury Dairy milk UK

0 1

Company: Cadbury Dairy milk UK
Client: Cadbury Dairy Milk
Title: Free the Joy

Web Links:

Landing.cadburydairymilk.co.uk

9xb

Client: Marks and Spencer
Title: Healthy Mobile Presence for M&S
Nomination

Healthy Mobile Presence for M&S by 9xb

0 1 2

Company: 9xb
Client: Marks and Spencer
Title: Healthy Mobile Presence for M&S

Web Links:

health.marksandspencer.com/m

TMW

Client: Diageo
Title: thebar.com
Nomination

thebar.com by TMW

0 1 2

Company: TMW
Client: Diageo
Title: thebar.com

Web Links:

uk.thebar.com/

News/Media Mobile Strategy/Campaign

omd UK

Client: Channel 4
Title: Tonight On 4 TV Guide
Nomination

Tonight On 4 TV Guide by omd UK

0 1 2

Company: omd UK
Client: Channel 4
Title: Tonight On 4 TV Guide

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