Grand Prix

The best in show and chosen from all the award winning entries. This is a non-entered category but all entries will automatically be considered.

Chairman’s Award

Chosen by the Chairman of the judging panel as their personal favourite. This is a non-entered category but all entries will automatically be considered.

Most Effective Brand on Mobile

For the brand who uses mobile most effectively and has shown that they are investing in mobile as a marketing channel.

Most Effective Mobile Agency

This category is for agencies. Clients should enter Effective Brand on Mobile. Enter a portfolio of work you have been producing over the past year. This should include an overview of you/your team, description, brief, objectives and how you met these objectives for each project. Only companies entering other categories in the awards may enter this category.

Most Effective Affiliate Mobile Campaign

This category reflects the growing importance of affiliate activity in the mobile channel and will award the most effective affiliate campaign delivered via mobile.

Best Brand Awareness Mobile Campaign/Strategy

For strategies/campaigns that can show the biggest increase in return on investment. Should demonstrate: • Strategy to meet objectives • Examples of positive engagement with customers

Best Product/Service Launch on Mobile

For strategies/campaigns that can show the biggest increase in return on investment. Should demonstrate: • Strategy to meet objectives • What was achieved – show qualitative and quantitative results

Relationship Building / CRM

For mobile strategies/campaigns that have been used to enhance customer relationships. Could include customer loyalty programmes or examples of engagement with user through data based services, e.g. location, time and activity Should demonstrate: • Strategy to meet objectives • What was achieved – show qualitative and quantitative results

Integrated Media Strategy/Campaign

For a strategy/campaign that has used at least three types of media, one having to be mobile. This could also include interaction between mobile experiences (such as in-store experiences) and desk top activity. Include objectives and how these were met.

Most Effective Mobile Advertising Campaign/Strategy

For an innovative strategy/campaign that has engaged the target audience. This could include display advertising, contextual data like time and activity, etc Should demonstrate: • Examples of click through, conversions and direct responses • Other metrics that show objectives have been fulfilled

Mobile/Tablet B2B App

For an app that can demonstrate business engagement/fulfilling specific objectives in the b2b marketplace.

Best use of Technology

Demonstrate how technology has enhanced the offering. This could include innovative use of database access, GPS, Camera, NFC or Camera Usage or even external technology.

Best Use of Data

For the best use of data in a mobile marketing campaign / strategy that has reached and engaged its target audience. Entrants should demonstrate how the campaign / strategy makes smart use of data  to segment or target in order to improve the end users experience with a brand, product or service. Data can be a brand’s own data, a data partnership, CRM data or third party data.

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Most Innovative Use of Mobile

Demonstrate innovative ways you have used mobile to integrate into your strategy/campaign to achieve your objectives.

The Drum Awards entry workshop

The Drum Awards - Entry Workshop 2017

Top tips on writing your Drum Awards entry report.

Sponsor the MOMAs

Why has Weve sponsored the MOMA Awards in 2016? - Hannah St Paul

Hear from our 2016 sponsor Weve.