The best in show and chosen from all the award winning entries. This is a non-entered category but all entries will automatically be considered.
Chosen by the Chairman of the judging panel as their personal favourite. This is a non-entered category but all entries will automatically be considered.
For the brand who uses mobile most effectively and has shown that they are investing in mobile as a marketing channel.
This category is for agencies. Clients should enter Effective Brand on Mobile. Enter a portfolio of work you have been producing over the past year. This should include an overview of you/your team, description, brief, objectives and how you met these objectives for each project. Only companies entering other categories in the awards may enter this category.
Awarding the most effective use of programmatic buying in mobile advertising. Should demonstrate maximisation of ad spend and delivery of the best ROI.
This category reflects the growing importance of affiliate activity in the mobile channel and will award the most effective affiliate campaign delivered via mobile.
For strategies/campaigns that can show the biggest increase in return on investment. Should demonstrate:
For strategies/campaigns that have enhanced brand profile and reputation. Should demonstrate:
For strategies/campaigns that have resulted in increased customer activity. Should demonstrate:
For strategies/campaigns that have used mobile to successfully launch/re-launch a product or service into the marketplace. Should demonstrate:
For mobile strategies/campaigns that have been used to enhance customer relationships. Could include customer loyalty programmes or examples of engagement with user through data based services, e.g. location, time and activity Should demonstrate:
For a strategy/campaign that has used at least three types of media, one having to be mobile. This could also include interaction between mobile experiences (such as in-store experiences) and desk top activity. Include objectives and how these were met.
For an innovative strategy/campaign that has engaged the target audience. This could include display advertising, contextual data like time and activity, etc Should demonstrate:
For an app that can demonstrate business engagement/fulfilling specific objectives in the b2b marketplace.
For an app that can demonstrate consumer engagement/fulfilling specific objectives in the b2c marketplace.
For the use of wearable tech that has engaged the target audience.
For the use of mobile payment methods that have engaged the audience and enhanced user experience.
Demonstrate how technology has enhanced the offering. This could include innovative use of database access, GPS, Camera, NFC or Camera Usage or even external technology.
Demonstrate innovative ways you have used mobile to integrate into your strategy/campaign to achieve your objectives.
For the use of location based services that have engaged the target audience.
For the use of video/rich media that has engaged the target audience.
For the use of 3D/Augmented / Virtual Reality that has engaged the target audience.
Demonstrate how your work has affected/improved usability.
For strategies/campaigns that have effectively used mobile search to achieve the set objectives.
For any strategy/campaign that has effectively used social media channels to achieve the set objectives.
For any B2B sector organisation, service or individual project.
For any public sector organisation, service or individual project.
For any financial service including insurance, accountancy, banking, etc.
For work briefed and implemented for not-for-profit organisations. Please supply the registered charity number for the client within the accompanying report.
For legal, accountancy, teaching, training or other professional services.
For recruitment agencies, recruitment consultancies, individual clients or media owners.
For any company, event or for specific promotions or offers.
For any strategy/campaign offering an interactive entertainment, game or licensed gaming.
For any e-commerce strategy/campaign.
For any FMCG/Consumer Good Mobile strategy/campaign.
For any news/media/publishing companies/individuals.
For the best use of data in a mobile marketing campaign / strategy that has reached and engaged its target audience. Entrants should demonstrate how the campaign / strategy makes smart use of data to segment or target in order to improve the end users experience with a brand, product or service. Data can be a brand’s own data, a data partnership, CRM data or third party data.
New for 2018!
New for 2018!