The MOMAs (Marketing on Mobile Awards) return to celebrate another fantastic year in mobile. 


The Marketing on Mobile Awards return to celebrate the campaigns, brands and agencies at the forefront of the mobile industry.

As one of the most engaging marketing platforms, mobile is constantly evolving to meet consumer demand for content, with that campaigns are ever evolving and breaking the mould. We think this deserves some recognition. We want to celebrate the brands and agencies delivering the best campaigns and strategies that are leading the way in mobile.

Brought to you by The Drum, the organisers of the successful and renowned Dadis and Social Buzz Awards, the MOMAs continue to identify the great work being produced on mobile and will reward those who are delivering effective strategies and campaigns.


Why enter?

• To prove that you know how to make mobile work for your business / client.

• To demonstrate your innovative skills in mobile.

• To have your work judged by the esteemed clients and creatives on our judging panel.

• To stand out from your competitors as an award winning company.

• To reassure clients that you are the best company for the job.

• To gain fantastic PR opportunities.

• To boost morale throughout your company and to  reward your hardworking people.

How do I enter?

• Register or log in to this website.
• The website is now on our new multiplatform so if you have previously registered for these awards, you may need to do so again.
• Decide what categories you are going to enter. You may enter as many categories as you like but each must be treated as a separate entry and payment made for each.
• To add an entry, go to the dashboard in the menu at the top of the page and choose ‘My companies’ from the drop down. On the next page, chose or add the company you would like to enter on behalf of and then click 'Add an Entry' from the option.
• Add a short description of no more than 60 words as an overview of the project. In the event your entry is nominated this text will be used on the website to give insight into the project.
• You are also able to acknowledge another agency if the work has been jointly created.
• You will also need to use the relevant entry template (download links on the right of this page) to write your entry using a maximum of 1250 words, plus a 250 executive summary. Please upload as a PDF document only.
• Upload hi-res images of your work* (this is important as these images are shown online and during the show if nominated) and any supporting YouTube or Vimeo video URLs.
• In the event of your entry being nominated, images, videos and the summary will be live on the website.
Please note: At least one image must be uploaded (file limit 10MB. Accept jpg, gif or png files). The first image will be used in listings of entries.
• Once you have uploaded all of your entries, go to the dashboard in the menu at the top of the page, chose ‘My Companies’ again from the drop down, chose the company whose entries you wish to pay for. add all to your basket and proceed with payment from there.
• Once payment is processed you will be sent a confirmation email and a receipt will be sent out to you.
• If you would like to make any changes to your entry, please do so before you submit as changes cannot be made after this stage.
All entries must be made by the deadline on 7 February 2018. All entries made after this date will be subject to a 10% late fee.
• Entries and payment should be made online.

Writing your entry

• Please use the entry templates available to download on the right of this page. The brand/agency categories require specific report templates

•  Your full report should be no more than 1500 words.  

•  250 words must be used for an executive summary. The purpose of the executive summary is to excite the judges and ensure the judges go on and read your full report.

•  Your report must cover all the points below. If you exclude these points, you reduce your chance of being nominated.

•  Please see categories page for more information on what to include in your report for each category. 


Your Executive Summary should summarise the key points of your report. This should be a maximum of 250 words.


Please provide details on what the budget was for the campaign/ strategy


Provide a brief description of project/campaign/strategy. 


Include your client brief and objectives, including any targets set. 


Describe the strategy for achieving the above objectives.


Provide quantitive results including evidence of effectiveness prior and post campaign/strategy. Please provide comparable before and after figures. Use exact figures rather than %. You may include graphs and images in your report as long is doesn’t exceed the file upload limit. 


Include testimonials to back up your results. 

How will my entry be judged?

After the entry deadline the judging panel will be given access to read your submission and view your images, videos and links. The judging panel will be looking for evidence of:

  • Clear strategic thinking
  • Innovation
  • Effectiveness.
  • Tangible results
  • Clarity and Transparancy 

After the panel have carried out their pre-judging, they will meet to discuss the entries and decide on the finalists, commendations and award winners.

Entry rules

  • Entries must be received no later than the published deadline date. Entries after this will be subject to an automatic 10% late fee (applied at checkout/on invoice).
  • All submissions must be made online. (additional physical examples may be required to be posted for judging.  This is explained in the submission formats section)
  • Entries must have been live to market at some point between 17 March 2017 and 28 February 2018. Entries do not have to be created within this timescale.
  • Do not include password protection or if essential, include passwords for judges to access.
  • All entries must be supplied and conform to the category rules/submission formats.
  • Work entered into more than one category must be treated as a completely separate entry.  Multiple entries can be made but separate payment must be made for each.  Please note: you will ONLY receive the 2nd entry rate if you enter all your submissions at the same time. Leave your entries in your basket until you are sure they are complete. Refunds will not be given.
  • The judging panel will only read and use the entries/reports for the purposes of the judging and are required to sign NDAs.
  • The judges reserve the right to re-allocate entries that in their view are entered in an incorrect category.   The judges also reserve the right to remove categories where entries do not meet the standard for nomination. These entries will not be refunded as they will have been judged accordingly.
  • The judges’ decision is final. 
  • Due to the number of entries received, the awards cannot give feedback on individual entries.
  • By entering these awards, you give the organisers the right to publish/exhibit screen grabs and/or submitted report. If you wish to upload a modified /less commercially sensitive version for publishing purposes, please do so on the entry upload form.
  • Entering physical work is at your own risk – entries will not be returned. Whilst every care will be taken in the storage of entries, the organisers will not accept responsibility for loss or damage of entries.
  • The organisers reserve the right to verify that all entries have been commercially produced for a commercial client where relevant.
  • All entries submitted must be legal. Any entries containing offensive material will be disqualified. Any entry that has a complaint upheld against it by the Advertising Standards Authority will be disqualified.

Who can enter?

The awards are open globally to any individual, agency, company or business producing effective mobile strategies and campaigns.

Entry fees

Entries are priced at:
£215 +VAT for your first entry and  £105 +VAT for each subsequent entry. 

You may enter as many categories as are suitable, however each entry must be treated as a separate entry and payment made for each.

A 10% late fee will be automatically added to any entries submitted after the deadline. 

Corporate and Elite members of The Drum Network receive a 10% discount on entry fees. For more information, please visit

The Awards

The 2018 MOMA winners will be announced at a black-tie ceremony at the London Emirates Stadium on Thursday 17 May. Join us on the night to show your support for the nominees, and celebrate the best marketing on mobile. Tickets are available now.

Hints and tips for entering

The Drum Awards Workshop Breakfast - January 2018

Check out the highlights from our Awards Workshop Breakfast in January 2018.