Amanda has worked in digital since the days of CD-rom. She started out in the world of publishing, designing Virtual guides to London and Paris. After that she moved into content streaming, working for interactive TV and web for Brighton based company that became an Endemol owned company due to it’s success with Big Brother.
After a stint travelling around SE Asia and Australia, Amanda returned to the UK and hooked back into the digital world, working for Object 1, who were acquired by Digitas LBi. She joined SapientNitro – now SapientRazorfish – in 2006 and has developed her career as a strong and passionate creative lead on accounts across Travel & tourism, Finance, Healthcare, Telecoms and Entertainment.
Amanda is currently leading the creative for the RBS account, including the award-winning Digidocs proposition, which had a massive impact on the client’s business and has picked up numerous industry accolades for creativity, effectiveness, innovation and mobile experience.
Amanda remember the days when there were more limitations than possibilities and is hugely passionate about where digital is going. She delights in knowing that what isn’t possible today will be tomorrow’s norm.
Previous clients include VistiBritain, VistitEngland, News International, Morgan Stanley, Barclays, Ladbrokes, BT, De Beers, Vodafone, Metro, Smith and Nephew, Royal Bank of Scotland and Natwest.