Head of Mobext UK
Havas Media and Mobext

Patricia was born and raised in Ecuador but moved to the US to attend Boston College where she obtained a degree in management and a minor in German and International Studies. She started her career at Havas NY in digital planning. During her time in planning she worked on digital media strategies and activation for different clients including Volvo, Philips, Center for Disease Control, and PUIG. When working with the Philips account she won a silver award from the Internationalist for innovative digital campaigns. 

Patricia had a growing interest in mobile and was keen in specialising so she therefore moved to Mobext NY in 2014. At Mobext she oversaw the mobile strategy and activation of 15+ clients and one of her campaigns was voted as top 10 mobile campaigns of Q2'15 by Mobile Marketer. Beyond overseeing client mobile strategy, Patricia was very involved in the growth of the Mobext proposition and team. She helped revamp the Mobext offering by launching the programmatic and creative divisions of Mobext. Alongside the head of Mobext US she grew the team from 3 to 18 employees. 

Patricia joined Mobext UK in June of 2016 with the ambition of replicating her success with Mobext NY and re-launching the offering in the UK. Since her arrival Patricia has hired 10 mobile specialist and integrated a team of 4 Mobext creatives. Patricia is in charge of driving the development and delivery of innovative, business-building mobile marketing solutions including management of the mobile media business, development of a mobile consulting practice, and the advancement of design and development activities. 


 "I am passionate about mobile and impacting client's businesses through smart solutions made for mobile. I am hoping to be inspired by entries that are led with a mobile first approach and exceed client KPIs" 

Judging panel

David Barker

Managing Director and SVP, EMEA

Jurgita Rudzyte

Director of Marketing, EMEA
BlisMedia Ltd

Greg Carroll

‎Director of Programmatic Advertising UK

Nick Buckley

Group Director of Digital at L'Oréal

Rafe Blandford

Mobile Strategist
DigitasLBi UK

Mirela Cialai

Global Digital Marketing Manager
Zinio LLC

Vincent Coyle

Director of Paid Performance Media

Mark Cody


Kate Cuthbertson

Head of Engagement
first direct

Marcus Dyer

Managing Director

Milton Elias

Head of Mobile & Video
News UK

Marco Bertozzi

VP Europe

Matt Jones

Head of Mobile Strategy
Manning Gottlieb OMD

Gladys Kong

Chief Executive Officer

Patricia Lopez

Head of Mobext UK
Havas Media and Mobext

Alex Luff

Founder, Director

Ben Rickard

Digital Partner & Head of Mobile (EMEA)
MEC Global

David Skerrett

Chief Strategy Officer

Ross Sleight

Chief Strategy Officer

Bill Sullivan

European Marketing Leader