Founder, Director

Alex is Managing Director of Omobono UK, and has over 12 years’ experience working across marketing, communications and technology. 

Formerly CEO of CorporateEdge, one of the UKs longest standing and best respected brand strategy agencies, he has worked with global brands such as Telstra, Intercontinental Hotels, Saudi Aramco, Alcatel Lucent, JLL, EDF energy and Richemont. 

Alex brings a proven track record in driving sustainable business growth through the development and management of high performing, engaged and inspired teams. 

He specialises in building agencies by identifying opportunities for growth and working with creative, tech, strategy, sales and ops to ensure they achieve their desired outcome - investment, sales, long-term sustainable success...

Alex has worked with start-ups, turnarounds and established blue chips and challenger brands. At each stage supporting (and challenging) clients to help them realise commercial objectives. In doing so he builds long-term, high-worth relationships that add tangible value.

“'We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten.’ (Bill Gates). It was only 10 years ago that smart phones started to impact the world of marketing and advertising. Look where we are now! I’m part of the MOMA judging panel because I believe that mobile will be an intrinsic part of our (marketing) world over the next ten years. I want to see who is doing the very best work now, whilst pointing a way to the future of mobile marketing and our industry as a whole."

Judging panel

David Barker

Managing Director and SVP, EMEA

Jurgita Rudzyte

Director of Marketing, EMEA
BlisMedia Ltd

Greg Carroll

‎Director of Programmatic Advertising UK

Nick Buckley

Group Director of Digital at L'Oréal

Rafe Blandford

Mobile Strategist
DigitasLBi UK

Mirela Cialai

Global Digital Marketing Manager
Zinio LLC

Vincent Coyle

Director of Paid Performance Media

Mark Cody


Kate Cuthbertson

Head of Engagement
first direct

Marcus Dyer

Managing Director

Milton Elias

Head of Mobile & Video
News UK

Marco Bertozzi

VP Europe

Matt Jones

Head of Mobile Strategy
Manning Gottlieb OMD

Gladys Kong

Chief Executive Officer

Patricia Lopez

Head of Mobext UK
Havas Media and Mobext

Alex Luff

Founder, Director

Ben Rickard

Digital Partner & Head of Mobile (EMEA)
MEC Global

David Skerrett

Chief Strategy Officer

Ross Sleight

Chief Strategy Officer

Bill Sullivan

European Marketing Leader