The best in show and chosen from all the award winning entries. This is a non-entered category but all entries will automatically be considered.
Chosen by the Chairman of the judging panel as their personal favourite. This is a non-entered category but all entries will automatically be considered.
For strategies/campaigns that can show the biggest increase in return on investment.
• Strategy to meet objectives
• What was achieved – show qualitative and quantitative results
For strategies/campaigns that have enhanced brand profile and reputation. Should demonstrate:
For strategies/campaigns that have resulted in increased customer activity. Should demonstrate:
For strategies/campaigns that have used mobile to successfully launch/re-launch a product or service into the marketplace. Should demonstrate:
For mobile strategies/campaigns that have been used to enhance customer relationships. Could include customer loyalty programmes or examples of engagement with user through data based services, e.g. location, time and activity Should demonstrate:
For an app that can demonstrate consumer engagement/ fulfilling specific objectives in the b2b marketplace.
For an innovative strategy/campaign that has engaged the target audience. This could include display advertising, contextual data like time and activity, etc Should demonstrate:
For an app that can demonstrate business engagement/ fulfilling specific objectives in the b2c marketplace.
For any website that has been created for any product or service as a standalone site or integrated into a specific campaign.
Demonstrate how technology has enhanced the offering. This could include innovative use of database access, GPS, Camera, NFC or Camera Usage or even external technology
Demonstrate innovative ways you have used mobile to integrate into your strategy/campaign to achieve your objectives.
For the use of location based services that has engaged the target audience.
For the use of video/rich media that has engaged the target audience.
For the use of 3D/Augmented Reality that has engaged the target audience.
Demonstrate how your work has affected/improved usability.
For strategies/campaigns that have effectively used mobile search to achieve the set objectives
For any strategy/campaign that has effectively used social media channels to achieve the set objectives
For a strategy/campaign that has used at least three types of media, one having to be mobile. This could also include interaction between mobile experiences (such as in-store experiences) and desk top activity. Include objectives and how these were met.
For any B2B sector organisation, service or individual project.
For any public sector organisation, service or individual project.
For any financial service including insurance, accountancy, banking, etc
For work briefed and implemented for not-for-profit organisations. Please supply the registered charity number for the client within the accompanying report
For legal, accountancy, teaching, training or other professional services
For recruitment agencies, recruitment consultancies, individual clients or media owners
For any company, event or for specific promotions or offers.
For any strategy/campaign offering an interactive entertainment, game or licensed gaming
For any e-commerce strategy/campaign
For any FMCG/Consumer Goods Mobile strategy/campaign
For any news/media/publishing companies/individuals.