The best in show and chosen from all the award winning entries. This is a non-entered category but all entries will automatically be considered.

For the brand who uses mobile most effectively and has shown that they are investing in mobile as a marketing channel. 

Awarding the most effective use of programmatic buying in mobile advertising.  Should demonstrate maximisation of ad spend and delivery of the best ROI.

For strategies/campaigns that have enhanced brand profile and reputation. Should demonstrate:

  • Strategy to meet objectives
  • Examples of positive engagement with customers

For strategies/campaigns that have resulted in increased customer activity. Should demonstrate:

  • Strategy to meet objectives
  • Results of sales, trials, conversions, requests for information or evidence of lead generation

For mobile strategies/campaigns that have been used to enhance customer relationships. Could include customer loyalty programmes or examples of engagement with user through data based services, e.g. location, time and activity

Should demonstrate:

  • Strategy to meet objectives
  • What was achieved – show qualitative and quantitative results

For an innovative strategy/campaign that has engaged the target audience. This could include display advertising, contextual data like time and activity, etc

Should demonstrate:

  • Examples of click through, conversions and direct responses
  • Other metrics that show objectives have been fulfilled

For an app that can demonstrate business engagement/ fulfilling specific objectives in the b2c marketplace.

Demonstrate how technology has enhanced the offering. This could include innovative use of database access, GPS, Camera, NFC or Camera Usage or even external technology

For the use of location based services that has engaged the target audience

For the use of 3D/Augmented Reality that has engaged the target audience

For strategies/campaigns that have effectively used mobile search to achieve the set objectives

For any B2B sector organisation, service or individual project.

For work briefed and implemented for not-for-profit organisations. Please supply the registered charity number for the client within the accompanying report.

For legal, accountancy, teaching, training or other professional services

For any company, event or for specific promotions or offers in the Travel/Leisure/Sports market

For any e-commerce strategy/campaign

For any news/media/publishing company/individuals

Chosen by the Chairman of the judging panel as their personal favourite. This is a non-entered category but all entries will automatically be considered.

This category is for agencies. Clients should enter Effective Brand on Mobile. 

Enter a portfolio of work you have been producing over the past year. This should include an overview of you/your team, description, brief, objectives and how you met these objectives for each project. Only companies entering other categories in the awards may enter this category.

This category reflects the growing importance of affiliate activity in the mobile channel and will award the most effective affiliate campaign delivered via the mobile. 

 

For strategies/campaigns that can show the biggest increase in return on investment.

 
Should demonstrate:
  • Strategy to meet objectives
  • What was achieved – show qualitative and quantitative results

For strategies/campaigns that have used mobile to successfully launch/re-launch a product or service into the marketplace. Should demonstrate:

  • Strategy to meet objectives
  • What was achieved – show qualitative and quantitative results

For a strategy/campaign that has used at least three types of media, one having to be mobile. This could also include interaction between mobile experiences (such as in-store experiences) and desk top activity. Include objectives and how these were met.

For an app that can demonstrate consumer engagement/ fulfilling specific objectives in the b2b marketplace.

 

For any website that has been created for any product or service as a standalone site or integrated into a specific campaign.

Demonstrate innovative ways you have used mobile to integrate into your strategy/campaign to achieve your objectives.

For the use of video/rich media that has engaged the target audience

Demonstrate how your work has affected/improved usability

For any strategy/campaign that has effectively used social media channels to achieve the set objectives

For any financial service including insurance, accountancy, banking, etc

For any public sector organisation, service or individual project

For recruitment agencies, recruitment consultancies, individual clients or media owners

For any strategy/campaign offering an interactive entertainment, game or licensed gaming

For any FMCG/consumer goods mobile strategy/campaign